House of Lashes / Discount Led / email teardown
We saw you looking π How House of Lashes built this send β a discount led email shipped as product hero on Wednesday at 5pm, carrying a 60% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Wed, Jul 1, 2026 From: House of Lashes flow Preheader: βSave 60% Off your faves before the sale ends! Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν β
How this send compares
60% off β 37.5 points deeper than the tracked set average of 22.5% (this brand averages 47.2% when it discounts).Voice warmth 0.69 for House of Lashes vs 0.70 across the set β right on the set median. 01
Message & creative Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Browse Abandonment
Hero headline
Your Lashes are Calling
Emotional appeal
fear of missing out
Calendar moment
Warehouse Sale
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Last chance
A deadline push β 'Ends tonight', 'Final hours'.
03
Voice & tone Formality 0.35
Casual Formal
Reader focus 0.85
βWeβ βYouβ
Expressiveness 0.70
Restrained Exuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βComplete Your Lookβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link, preference center
06
Send timing Send type
flow
Flow: browse abandonment
07
Claims & products Claims extracted
βRecycable Packaging | Eco-Chic | Eco-Consciousβ sustainability Β· unsubstantiated βVegan Cruelty-Freeβ ingredient Β· unsubstantiated Products featured
Kitty Cat $8 The Flirt $19 Siren Double $4 Boudoir $8 Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from House of Lashes β All discount led emails β All % off offers β Warehouse Sale sends β