House of Lashes / New Customer Welcome + Brand Introduction / email teardown
Welcome! 💫 How House of Lashes built this send — a new customer welcome + brand introduction email shipped as mixed / modular on Tuesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Tue, Jun 23, 2026 From: House of Lashes flow Preheader: “Dive into the world of lashes ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 47.2% when it discounts).Voice warmth 0.69 for House of Lashes vs 0.70 across the set — right on the set median. 01
Message & creative Message theme
New Customer Welcome + Brand Introduction
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients / Cruelty Free / Sustainability
Hero headline
Welcome to the World of House of Lashes ✨
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price — the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
03
Voice & tone Formality 0.35
Casual Formal
Reader focus 0.75
“We” “You”
Expressiveness 0.70
Restrained Exuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link, preference center
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
“Reusable up to 15 times” efficacy · unsubstantiated “100% cruelty-free” ingredient · unsubstantiated “Handcrafted” ingredient · unsubstantiated “Ultra-comfortable” efficacy · unsubstantiated “Waterproof + latex-free” ingredient · unsubstantiated “Loved for over 10 years” social proof · unsubstantiated “Recyclable packaging / Vegan” sustainability · unsubstantiated Products featured
Iconic® bestseller Iconic® Lite bestseller HOL® Clear Lash Glue HOL® Dark Lash Glue Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from House of Lashes → All new customer welcome + brand introduction emails → All % off offers →