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House of Lashes/Community Spotlight/email teardown

We're proud to know Jacinda Pender

How House of Lashes built this send — a community spotlight email shipped as editorial / long-form on Saturday at 5pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: House of LashescampaignPreheader: “This month, we're highlighting the people who inspire us most ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Full price
Voice warmth
0.85
Sent
Sat · 5pm
Format
Editorial / long-form
How this send compares
  • When House of Lashes does discount it averages 47.2% off — 24.7 points deeper than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.69 for House of Lashes vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Community Spotlight
Creative format
Editorial / long-form
Secondary: User-generated
Secondary theme
Pride Month
Hero headline
This Pride Month — We're celebrating community members who wear their identity, their artistry, and their story out loud.
Emotional appeal
belonging
Calendar moment
Pride Month
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.85
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.45
“We”“You”
Expressiveness0.75
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Best Sellers”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link, preference center
06

Send timing

Day
Saturday
Local hour
5pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Recyclable Packaging | Eco-Chic | Eco-Conscious | Vegan | Cruelty-Free”sustainability · unsubstantiated
  • “Influencer/community member Jacinda Pender featured as a makeup & lifestyle artist”social proof · unsubstantiated
Products featured
  • Best Sellers Collectionbestseller
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.