House of Lashes / Restock Sale / email teardown
Your Faves Are Back, and Still Up to 60% Off π How House of Lashes built this send β a restock sale email shipped as product hero on Tuesday at 6pm, carrying a 60% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Tue, Jun 30, 2026 From: House of Lashes campaign Preheader: βGrab them before they're gone! Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Νβ
How this send compares
60% off β 37.5 points deeper than the tracked set average of 22.5% (this brand averages 47.2% when it discounts).Voice warmth 0.69 for House of Lashes vs 0.70 across the set β right on the set median. 01
Message & creative Message theme
Restock Sale
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
RESTOCKED β The Sale's Most-Wanted Styles Back by popular demand and still up to 60% off.
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Reminder
A mid-sale nudge β 'Still on', 'Don't miss'.
03
Voice & tone Formality 0.45
Casual Formal
Reader focus 0.70
βWeβ βYouβ
Expressiveness 0.60
Restrained Exuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βShop The Saleβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link, preference center
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
βVegan & Cruelty-Freeβ ingredient Β· unsubstantiated βRecyclable Packaging / Eco-Chic / Eco-Consciousβ sustainability Β· unsubstantiated βBack by popular demand β The Sale's Most-Wanted Stylesβ social proof Β· unsubstantiated Products featured
The Flirt $19restock Kitty Cat $8restock Purrr $8restock Siren $5restock Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from House of Lashes β All restock sale emails β All % off offers β