How House of Sillage built this send — a luxury heritage email shipped as mixed / modular on Tuesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.60 for House of Sillage vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Luxury Heritage
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
New Customer Welcome Offer
Hero headline
Welcome to the World of House of Sillage
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.85
CasualFormal
Reader focus0.50
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“ACCESS MY WELCOME GIFT”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Celebrating 15 years of timeless luxury”ingredient · unsubstantiated
“Timeless, iconic, and unforgettable — these are the scents that define House of Sillage”efficacy · unsubstantiated
Products featured
Passion de L'Amour Limited Editionnew
Pink Panther Parfum Collaborationnew
Dignified Luxury Men's Parfum
Whispers of Admiration Bow Lipstick Case
Kujola
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