Last Call β Should We Say Goodbye, Redhead? π
How How to be a Redhead built this send β a win back email shipped as plain-text on Monday at 4pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off β 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.83 for How to be a Redhead vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Win Back
Creative format
Plain-text
Founder-note style with little design β reads like a personal email.
Secondary theme
Discount Led
Hero headline
Last Call β Should We Say Goodbye, Redhead? π
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
10% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.85
βWeββYouβ
Expressiveness0.65
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βClick To Stay On Our Redhead Listβ
Destination
Homepage
Links to the homepage or a general landing page.
Verb framing
Claim / Redeem
Reward words β 'Claim your gift', 'Redeem'.
CTA count
4
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Monday
Local hour
4pm
Send type
flow
Flow: win back
Kujola
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