How How to be a Redhead built this send — a bestseller curation email shipped as mixed / modular on Wednesday at 3pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: How to be a RedheadflowPreheader: “If we had to pick… these are it. 10% off your order ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
10% off
Voice warmth
0.85
Sent
Wed · 3pm
Format
Mixed / modular
How this send compares
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.83 for How to be a Redhead vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Bestseller Curation
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Still deciding? Start with our favorites
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
32
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
3pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Formulated with Vitamin B3, Olive Oil, Coconut Oil & Green Tea”ingredient · substantiated
“No Risk! Free Returns Within 30 Days”guarantee · substantiated
“5X Points on Every Order”social proof · unsubstantiated
Products featured
Finally Have Lashes® Enhancing Mascara$31bestseller
NEW! Finally Vibrant® Color-Deposit Shampoo for Redheads$37new
Brand Ambassador Welcome Kit$40
Finally Bold® Lipstick for Redheads$12bestseller
Redhead Scrunchies$7
Finally Glossy® Shine & Luminosity Shampoo for Redheads$26bestseller
Finally Bright® Concealer in 'Gorgeous'bestseller
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.