How How to be a Redhead built this send β a list re engagement email shipped as plain-text on Thursday at 4pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When How to be a Redhead does discount it averages 10.0% off β 12.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.83 for How to be a Redhead vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
List Re Engagement
Creative format
Plain-text
Founder-note style with little design β reads like a personal email.
Secondary theme
Community Belonging
Hero headline
Time to say goodbye, redhead? π
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email β no discount or incentive.
Depth
β
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.80
βWeββYouβ
Expressiveness0.65
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βClick to stay on our redhead listβ
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Join / Get matched
Quiz, membership, or community β 'Take the quiz', 'Join'.
CTA count
4
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
4pm
Send type
flow
Flow: win back
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