How How to be a Redhead built this send — a brand story email shipped as editorial / long-form on Saturday at 3pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: How to be a RedheadflowPreheader: “It started with one problem: nothing worked for redheads ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
10% off
Voice warmth
0.88
Sent
Sat · 3pm
Format
Editorial / long-form
How this send compares
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.83 for How to be a Redhead vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Brand Story
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
New Customer Discount
Hero headline
We took this to Shark Tank… ❤️
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.88
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
28
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Saturday
Local hour
3pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“As Seen on Shark Tank (Season 15, Episode 14, aired February 16th)”ranking · substantiated
“Vegan, Cruelty-Free”ingredient · unsubstantiated
“No Risk! Free Returns Within 30 Days”guarantee · substantiated
“Beauty products made specifically for redheads, by redheads”efficacy · unsubstantiated
Products featured
Finally Bright® Redhead Concealer$14hero
The Redhead Shower Set$79
Brand Ambassador Welcome Kit$40
Eyelash Curler Replacement Pads (4 Pack)$7
"Hey, Redhead!" Cards (Pack of 10)
Redhead Embroidered Denim Baseball Hat$32
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.