How Icy Bear Dental built this send — a clinical efficacy email shipped as product hero on Thursday at 9am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.64 for Icy Bear Dental vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clinical Efficacy
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Discount Led
Hero headline
PROVEN. PROTECTED. PERFECTED.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP 10% OFF”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
6
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
9am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Dentist-Developed”ingredient · unsubstantiated
“Peroxide-Free Whitening with PAP+ Technology”ingredient · unsubstantiated
“After 3 days of cleaning my teeth with the toothpaste and powder, there's a noticeable difference in shade and stains that I thought were just age marks, completely gone!!”social proof · unsubstantiated
“WOW - I can't believe how white my teeth look after just one week.”social proof · unsubstantiated
“Visible results or your money back”guarantee · unsubstantiated
“As seen in Glamour, Harrods, Tatler, The Real Housewives of Cheshire”ranking · unsubstantiated
Products featured
Diamond Whitening Toothpastehero
Whitening Strips
The £5,700 Stack$65hero
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.