How Imaginary Authors built this send — a last chance email shipped as product hero on Thursday at 3pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Imaginary Authors does discount it averages 10.0% off — 12.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.81 for Imaginary Authors vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Last Chance
Creative format
Product hero
A single product shot leads the email.
Secondary theme
New Launch
Hero headline
Yesterday Haze First Edition
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP FIRST EDITION”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
2
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Thursday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“The Yesterday Haze you've known and loved for years”social proof · unsubstantiated
Products featured
Yesterday Haze First Editionhero
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.