How INNBEAUTY PROJECT built this send — a routine education email shipped as product hero on Wednesday at 1pm, carrying a 25% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 25.0% when it discounts).
Voice warmth 0.58 for INNBEAUTY PROJECT vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Bundle Discount
Hero headline
Build Your Best Summer Routine Yet
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
25% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“BUILD MY ROUTINE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Clinically Proven”efficacy · unsubstantiated
“Fragrance Free”ingredient · substantiated
“Dermatologist Tested”efficacy · unsubstantiated
“Pro-level results. Without the markups.”efficacy · unsubstantiated
Products featured
Skin Prep Exfoliating Pads
Bright & Tight Eye Cream
Pro C Serum
Recharge Gel Cream
Mineral Sun Glow
Ellis Brooklyn Guava Granita Eau de Parfum 7.5ml
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.