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INNBEAUTY PROJECT/Social Proof/email teardown

Our Extreme Cream Duo is ShopMy Approved!

How INNBEAUTY PROJECT built this send — a social proof email shipped as product hero on Monday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: INNBEAUTY PROJECTflowPreheader: “This clinically proven duo is getting all the love ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.55
Sent
Mon · 7am
Format
Product hero
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 25.0% when it discounts).
  • Voice warmth 0.58 for INNBEAUTY PROJECT vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Social Proof
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Clinical Results
Hero headline
We Made The List! ShopMy Top 100 2025
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.50
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP SMARTER SKINCARE”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Monday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Clinically proven formulas”efficacy · unsubstantiated
  • “Dermatologist Tested”efficacy · unsubstantiated
  • “Fragrance Free”ingredient · substantiated
  • “Plant based retinol alternative, peptides and 3x ceramide complex”ingredient · substantiated
  • “ShopMy Top 100 2025 — chosen by editors, tastemakers & creators”ranking · substantiated
  • “Refillable, low-waste design”sustainability · substantiated
  • “Real results, without the luxury price tag”efficacy · unsubstantiated
Products featured
  • Extreme Cream Duo (Extreme Cream + Extreme Cream Eye)hero
  • Extreme Cream Firming & Lifting Moisturizerbestseller
  • Extreme Cream Eye Firming & Contouring Eye Creambestseller
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.