How INNBEAUTY PROJECT built this send — a clinical results email shipped as product hero on Tuesday at 1pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When INNBEAUTY PROJECT does discount it averages 25.0% off — 2.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.58 for INNBEAUTY PROJECT vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clinical Results
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Clean Ingredients
Hero headline
The Power of Smarter Formulations
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“TRY ELASTIC SKIN”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Increase in skin's elasticity (based on cutometer clinical measurement)”efficacy · substantiated
“Increase in skin's firmness & contour (based on cutometer clinical measurement)”efficacy · substantiated
“Decrease in wrinkle length (based on profilometer RZ clinical measurement)”efficacy · substantiated
“Copper Peptides (GHK-Cu) — signaling peptide that visibly supports collagen and elastin production, improving the appearance of firmness & elasticity”ingredient · substantiated
“Vegan Growth Factors EGF (Oligopeptide-1) — help support visible improvement in the appearance of fine lines, wrinkles, skin texture and pores”ingredient · substantiated
“Allure Best of Beauty 2025 Award Winner”ranking · substantiated
Products featured
Elastic Skin Firming & Plumping Serumhero
Kujola
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