How INNBEAUTY PROJECT built this send — a skin barrier hydration email shipped as product hero on Sunday at 11pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 25.0% when it discounts).
Voice warmth 0.58 for INNBEAUTY PROJECT vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Skin Barrier Hydration
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Refill Savings
Hero headline
Your skin barrier needs more support in the summer
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Moisturizers”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Sunday
Local hour
11pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Heat, flights & sun exposure can leave skin dehydrated and stressed”efficacy · unsubstantiated
“Pro-level results. Without the markups.”efficacy · unsubstantiated
“15% off every refill”guarantee · substantiated
Products featured
Recharge Gel Creamhero
Extreme Cream
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.