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innisfree/Gift With Purchase/email teardown

Get Your Skincare Routine Summer-Ready

How innisfree built this send — a gift with purchase email shipped as mixed / modular on Wednesday at 5pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: innisfreecampaignPreheader: “FREE summer boat tote + iron on patches ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Gift with purchase
Voice warmth
0.70
Sent
Wed · 5pm
Format
Mixed / modular
How this send compares
  • When innisfree does discount it averages 20.0% off — 2.5 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.65 for innisfree vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Gift With Purchase
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Summer Skincare Routine
Hero headline
Going Somewhere? FREE summer boat tote + iron on patches with orders $100+
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$100
Urgency
Deadline-led
Expires Tue, Jun 30, 2026
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.72
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
27
Multi-CTA layout
Primary destination URL
clickom.us.innisfree.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Wednesday
Local hour
5pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Deeply hydrate skin + turn up your glow with antioxidant-rich Green Tea”efficacy · unsubstantiated
  • “Fade the look of dark spots + brighten your overall complexion”efficacy · unsubstantiated
  • “Effective, nature-powered skincare”ingredient · unsubstantiated
  • “Free samples with every order”guarantee · unsubstantiated
Products featured
  • Daily UV Defense Sunscreen Stick SPF 50+hero
  • Green Tea Ceramide Cream
  • Green Tea Seed Hyaluronic Serum
  • Green Tea Ceramide Milk Barrier Essence
  • Green Tea Seed Hyaluronic Cream
  • Green Tea Enzyme Vitamin C Brightening Serum
  • Green Tea Enzyme Vitamin C Brightening Cream
  • Green Tea Enzyme Vitamin C Brightening Toner Pads
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.