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innisfree/New Launch/email teardown

Meet the SPF You’ll Commit to Daily

How innisfree built this send — a new launch email shipped as product hero on Wednesday at 10pm, carrying a $34 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: innisfreecampaignPreheader: “NEW! Green Tea Sunscreen Serum SPF 47 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
$34 off
Voice warmth
0.60
Sent
Wed · 10pm
Format
Product hero
How this send compares
  • When innisfree does discount it averages 20.0% off — 2.5 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.65 for innisfree vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
Invisible Sun Protection. Weightless Serum Hydration.
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$34 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$65
Urgency
Deadline-led
Expires Fri, Jul 31, 2026
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
clickom.us.innisfree.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Wednesday
Local hour
10pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “2% Green Tea — Moisturizing + antioxidant-rich”ingredient · unsubstantiated
  • “Hyaluronic Acid Capsules — Provide lasting hydration”ingredient · unsubstantiated
  • “Panthenol + Madecassoside — Strengthen skin's barrier + soothe”ingredient · unsubstantiated
  • “Invisible sun protection. Weightless serum hydration.”efficacy · unsubstantiated
  • “Effective, Nature-Powered Skincare”ingredient · unsubstantiated
Products featured
  • Green Tea Sunscreen Serum SPF 47new
  • Daily UV Defense Sunscreen Broad Spectrum SPF 50
  • Green Tea Enzyme Vitamin C Brightening Serum
  • Green Tea Enzyme Vitamin C Brightening Cream
  • Vitamin C Mask-to-Foam Cleanser
  • Vitamin C Eye Serum
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.