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innisfree/New Launch/email teardown

NEW! Green Tea Sunscreen Serum SPF 47

How innisfree built this send — a new launch email shipped as product hero on Tuesday at 3pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: innisfreecampaignPreheader: “With Jeju Green Tea + Hyaluronic Acid ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Gift with purchase
Voice warmth
0.65
Sent
Tue · 3pm
Format
Product hero
How this send compares
  • When innisfree does discount it averages 20.0% off — 2.5 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.65 for innisfree vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clean Ingredients / Clinical Results
Hero headline
NEW! Green Tea Sunscreen Serum SPF 47
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$100
Urgency
Deadline-led
Expires Tue, Jun 30, 2026
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
25
Multi-CTA layout
Primary destination URL
clickom.us.innisfree.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Tuesday
Local hour
3pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Won't trigger breakouts”efficacy · unsubstantiated
  • “Weightless Korean sunscreen that hydrates + strengthens skin's moisture barrier”efficacy · unsubstantiated
  • “No white cast, dewy finish”efficacy · unsubstantiated
  • “Hydrates skin all day”efficacy · unsubstantiated
  • “Instantly cooling”efficacy · unsubstantiated
  • “With Jeju Green Tea + Hyaluronic Acid”ingredient · substantiated
  • “Skin Cancer Foundation Seal of Recommendation – Effective Sun Protection – Daily Use”guarantee · substantiated
  • “Effective, Nature-Powered Skincare”ingredient · unsubstantiated
Products featured
  • Green Tea Sunscreen Serum SPF 47new
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.