innisfree / New launch / email teardown
Travel-Size Korean Skincare Goodies How innisfree built this send — a new launch email shipped as mixed / modular on Saturday at 5pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Sat, Jun 20, 2026 From: innisfree campaign Preheader: “Plus! FREE sun stick holder + toner pads case ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
How this send compares
When innisfree does discount it averages 20.0% off — 2.5 points shallower than the set average of 22.5% . This send itself carries no offer. Voice warmth 0.65 for innisfree vs 0.70 across the set — a cooler, more clinical register than the average competitor. 01
Message & creative Message theme
New launch
New product drops, restocks, and launch moments.
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount-led
Price and promotion are the main message.
Hero headline
Carry-On Essentials: Travel-Size Korean Skincare Goodies
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
Deadline-led
Expires Tue, Jun 30, 2026
03
Voice & tone Formality 0.45
Casual Formal
Reader focus 0.70
“We” “You”
Expressiveness 0.60
Restrained Exuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
28
Multi-CTA layout
Primary destination URL
clickom.us.innisfree.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
“Water + sweat-resistant, breakout-friendly invisible Korean SPF” efficacy · unsubstantiated “For instant lightweight hydration + skin barrier support” efficacy · unsubstantiated “Targeted mask care for every skin concern” efficacy · unsubstantiated “Effective, Nature-Powered Skincare” ingredient · unsubstantiated Products featured
Daily UV Defense Invisible Sunscreen Stick SPF 50+ hero Green Tea Ceramide Milk Mini Serum-Infused Sheet Masks (5 Pack) Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from innisfree → All new launch emails → All Gift with purchase offers → Summer kickoff sends →