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innisfree/Discount-led/email teardown

Your 10% OFF Offer Awaits

How innisfree built this send — a discount-led email shipped as mixed / modular on Monday at 9am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: innisfreeflowPreheader: “Enjoy brighter skin now ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
10% off
Voice warmth
0.65
Sent
Mon · 9am
Format
Mixed / modular
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
  • Voice warmth 0.65 for innisfree vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount-led
Price and promotion are the main message.
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean / non-toxic
Ingredient safety, 'free-from', and clean-formula messaging.
Hero headline
YOUR OFFER IS WAITING! Enjoy 10% OFF* on the items you've been eyeing
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Tue, Jun 30, 2026
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
26
Multi-CTA layout
Primary destination URL
innisfree.attentivemail.com
No UTM tagging detected
Tracking domain
innisfree.attentivemail.com
ESP fingerprint · Attentive
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Monday
Local hour
9am
Send type
flow
Flow: win back
07

Claims & products

Claims extracted
  • “Daily UV Defense Sunscreen Lotion SPF 50+ PA++++ No White Cast”efficacy · unsubstantiated
  • “Free Summer Hydration Travel Kit with orders $65+”guarantee · substantiated
  • “Effective, Nature-Powered Skincare”ingredient · unsubstantiated
Products featured
  • Daily UV Defense Sunscreen SPF 50+hero
  • Green Tea Seed Hyaluronic Acid Cream – Face Moisturizer
  • Free Summer Hydration Travel Kit (Green Tea Ceramide Milk, Green Tea Amino Acid Cleansing Foam, Retinol Green Tea PDRN Eye & Lip Serum, Green Tea Seed Hyaluronic Cream)new
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.