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International Cosmetic/Welcome Offer/email teardown

✨ Welcome to International Cosmetic · Your exclusive -5%

How International Cosmetic built this send — a welcome offer email shipped as mixed / modular on Tuesday at 9am, carrying a 5% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: International CosmeticflowPreheader: “✨ Thank you for joining our community ✨ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
5% off
Voice warmth
0.80
Sent
Tue · 9am
Format
Mixed / modular
How this send compares
  • 5% off — 17.5 points shallower than the tracked set average of 22.5% (this brand averages 5.0% when it discounts).
  • Voice warmth 0.80 for International Cosmetic vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Welcome Offer
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Science Backed Beauty Curation
Hero headline
Welcome to International Cosmetic – Your exclusive 5% OFF
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
5% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.80
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.72
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“I WANT MY 5% OFF NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
4
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Tuesday
Local hour
9am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Products backed by scientific evidence.”efficacy · unsubstantiated
  • “For 13 years now, we have been pioneers in introducing brands that have later gone viral worldwide.”social proof · unsubstantiated
  • “Exclusive international brands.”ingredient · unsubstantiated
  • “Expert advice on dermocosmetics.”efficacy · unsubstantiated
Products featured
  • Skincare cream / moisturizer (generic hero product)hero
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.