How August built this send — a founder story & brand mission email shipped as plain-text on Wednesday at 7am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Augustflow
Offer
20% off
Voice warmth
0.95
Sent
Wed · 7am
Format
Plain-text
How this send compares
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
Voice warmth 0.82 for August vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Founder Story & Brand Mission
Creative format
Plain-text
Founder-note style with little design — reads like a personal email.
Secondary theme
Sustainability & Inclusivity
Hero headline
the story behind your new favorite period care 🫶
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.95
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Save 20% On Your First August Subscription Now→”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
2
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Tampons that open axially to fit your body, not fight it”efficacy · unsubstantiated
“Pads made with compostable wrappers and organic cotton”ingredient · unsubstantiated
“Period Cup now available online and exclusively at Whole Foods”ranking · substantiated
“Nationwide retail presence so better care is more accessible”social proof · unsubstantiated
Products featured
August Tampons
August Pads
August Period Cupnew
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.