Jeffree Star Cosmetics / Discount Led / email teardown
π¨ 30% OFF EVERYTHING (Yes, really.) How Jeffree Star Cosmetics built this send β a discount led email shipped as product hero on Thursday at 5pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Thu, Jul 2, 2026 From: Jeffree Star Cosmetics campaign Preheader: βTreat yourself to the items you've been eyeing Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Νβ
How this send compares
30% off β 7.5 points deeper than the tracked set average of 22.5% (this brand averages 30.6% when it discounts).Voice warmth 0.71 for Jeffree Star Cosmetics vs 0.70 across the set β right on the set median. 01
Message & creative Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Sitewide Sale
Hero headline
30% OFF EVERY. SINGLE. THING.
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone Formality 0.20
Casual Formal
Reader focus 0.75
βWeβ βYouβ
Expressiveness 0.85
Restrained Exuberant
Reading grade 5.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βSHOP 30% OFF SITEWIDEβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
11
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
βNo exclusions. No waiting. Just 30% off your favorite beauty essentials, best sellers, and must-haves.β guarantee Β· substantiated βCruelty-Free & Veganβ ingredient Β· unsubstantiated βTop-rated, most-loved, always in demand.β social proof Β· unsubstantiated Products featured
Jeffree Star Skincare Collection hero Magic Star Liquid Blush Strawberry Gem Serum Magic Star Eye Patches bestseller Jeffree Star Logo Tank Top new Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Jeffree Star Cosmetics β All discount led emails β All % off offers β