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Jeffree Star Cosmetics/Discount Led/email teardown

30% OFF EXTENDED (2 days only!)

How Jeffree Star Cosmetics built this send — a discount led email shipped as product hero on Tuesday at 4pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Jeffree Star CosmeticscampaignPreheader: “You have 2 extra days to score 30% off everything sitewide. No FOMO allowed. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
30% off
Voice warmth
0.70
Sent
Tue · 4pm
Format
Product hero
How this send compares
  • 30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 30.6% when it discounts).
  • Voice warmth 0.71 for Jeffree Star Cosmetics vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Sale Extended
Hero headline
30% OFF SITEWIDE EXTENDED — TWO MORE DAYS
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Extended
'By popular demand' — the sale runs longer.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.90
RestrainedExuberant

Reading grade 5.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP 30% OFF SITEWIDE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
11
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
4pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Cruelty-Free & Vegan”sustainability · unsubstantiated
Products featured
  • Jeffree Star Lip Oilhero
  • Supreme Gloss
  • Vitamin C Skin Perfecting Serum
  • Makeup Collection
  • Fashion & Accessories
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.