How Jeffree Star Cosmetics built this send β a restock email shipped as product hero on Thursday at 6pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Jeffree Star Cosmetics does discount it averages 30.6% off β 8.1 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.71 for Jeffree Star Cosmetics vs 0.70 across the set β right on the set median.
01
Message & creative
Message theme
Restock
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Efficacy Claims
Hero headline
BACK IN BLACK
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
No offer
Full-price email β no discount or incentive.
Depth
β
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.60
βWeββYouβ
Expressiveness0.85
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.