Jeffree Star Cosmetics / Discount Led / email teardown
π¨ ENDS TONIGHT: 40% OFF all palettes! How Jeffree Star Cosmetics built this send β a discount led email shipped as product hero on Monday at 4pm, carrying a 40% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Mon, Jun 29, 2026 From: Jeffree Star Cosmetics campaign Preheader: βDon't leave your favorites behind. Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Νβ
How this send compares
40% off β 17.5 points deeper than the tracked set average of 22.5% (this brand averages 30.6% when it discounts).Voice warmth 0.71 for Jeffree Star Cosmetics vs 0.70 across the set β right on the set median. 01
Message & creative Message theme
Discount Led
Creative format
Product hero
Secondary: User-generated
Secondary theme
Social Proof
Hero headline
LAST CHANCE: 40% OFF PALETTES
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Last chance
A deadline push β 'Ends tonight', 'Final hours'.
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone Formality 0.20
Casual Formal
Reader focus 0.80
βWeβ βYouβ
Expressiveness 0.90
Restrained Exuberant
Reading grade 5.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βSHOP ALL PALETTESβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
βCruelty-Free & Veganβ sustainability Β· unsubstantiated β40% OFF all palettesβ efficacy Β· substantiated Products featured
Abduction Artistry Palette Night Owl Artistry Palette Thirsty Palette Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Jeffree Star Cosmetics β All discount led emails β All % off offers β