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Jeffree Star Cosmetics/Discount Led/email teardown

Going, going... (almost) gone!

How Jeffree Star Cosmetics built this send — a discount led email shipped as mixed / modular on Sunday at 5pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Jeffree Star CosmeticscampaignPreheader: “SHOP 30% OFF sitewide & grab your must-haves ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
30% off
Voice warmth
0.75
Sent
Sun · 5pm
Format
Mixed / modular
How this send compares
  • 30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 30.6% when it discounts).
  • Voice warmth 0.71 for Jeffree Star Cosmetics vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Social Proof
Hero headline
THESE FAVORITES NEVER MISS
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.80
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“FIND YOUR FAVORITES”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Sunday
Local hour
5pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Precision meets effortless definition.”efficacy · unsubstantiated
  • “A daily dose of hydration for radiant skin.”efficacy · unsubstantiated
  • “Shape, define, and elevate every lip look.”efficacy · unsubstantiated
  • “Cruelty-Free & Vegan”sustainability · unsubstantiated
  • “Amazing! Love the way it glides on. The way the pencil is shaped makes it easly to make the smallest hair like lines - Nicole”social proof · substantiated
  • “This is my daily toner and I love it. It makes my skin feel so refreshed and the light strawberry smell is amazing - Tracy S.”social proof · substantiated
  • “These are so nice and blend out so well to create any lip style you want. They are buttery smooth and long-lasting - Ruby T.”social proof · substantiated
Products featured
  • Brow Designer Eyebrow Pencil$15bestseller
  • Strawberry Water Facial Toner$21bestseller
  • Velour Lip Liner$14bestseller
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.