Jeffree Star Cosmetics / Vip Early Access / email teardown
π€« Shh... your 30% off VIP early access is live How Jeffree Star Cosmetics built this send β a vip early access email shipped as product hero on Tuesday at 5pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Tue, Jun 30, 2026 From: Jeffree Star Cosmetics campaign Preheader: βPerks of being on the A-List Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Νβ
How this send compares
30% off β 7.5 points deeper than the tracked set average of 22.5% (this brand averages 30.6% when it discounts).Voice warmth 0.71 for Jeffree Star Cosmetics vs 0.70 across the set β right on the set median. 01
Message & creative Message theme
Vip Early Access
Creative format
Product hero
A single product shot leads the email.
Secondary theme
Discount Led
Hero headline
VIP ACCESS UNLOCKED
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone Formality 0.20
Casual Formal
Reader focus 0.80
βWeβ βYouβ
Expressiveness 0.85
Restrained Exuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βSHOP EARLY ACCESSβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
7
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
βCruelty-Free & Veganβ ingredient Β· unsubstantiated β30% OFF Sitewideβ efficacy Β· substantiated Products featured
Velour Liquid Lipstick Lip Gloss Lipstick Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
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The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Jeffree Star Cosmetics β All vip early access emails β All % off offers β