How Jeffree Star Cosmetics built this send — a subscription savings email shipped as product hero on Saturday at 4pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Jeffree Star CosmeticscampaignPreheader: “Keep your glow on lock. Never run out of the products you love. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
15% off
Voice warmth
0.75
Sent
Sat · 4pm
Format
Product hero
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 30.6% when it discounts).
Voice warmth 0.71 for Jeffree Star Cosmetics vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Subscription Savings
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Replenishment Convenience
Hero headline
The Secret to Never Paying Full Price
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
“Save 15% on every order with subscription”efficacy · substantiated
Products featured
Strawberry Clay Mask
Strawberry Dew Serum
Magic Star™ Hydrating Moisturizer
'Make Me Melt' Makeup Removing Balm
Kujola
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