How Jessicurl built this send — a routine education email shipped as editorial / long-form on Sunday at 7pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 19.1% when it discounts).
Voice warmth 0.73 for Jessicurl vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Not Sure Where to Start? Customize a 3-Step Starter Bundle for 20% OFF
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“CUSTOMIZE YOUR 3-STEP ROUTINE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing
Day
Sunday
Local hour
7pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Sulfate free cleansing that will support your strands needs”ingredient · unsubstantiated
“Rich in herbs for hair health”ingredient · unsubstantiated
“Enhance, Protect, Hold, Refresh – everything you need to make sure your curls reach their full potential”efficacy · unsubstantiated
Products featured
3-Step Starter Bundle – Cleanserhero
3-Step Starter Bundle – Conditionerhero
3-Step Starter Bundle – Stylerhero
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.