How Jessicurl built this send — a social proof email shipped as product hero on Saturday at 12am, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Jessicurl does discount it averages 19.1% off — 3.4 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.73 for Jessicurl vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
Product hero
Secondary: User-generated
Secondary theme
Gift With Purchase
Hero headline
Curl-Approved for 2 Years Running ✨
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Mon, Jun 30, 2025
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing
Day
Saturday
Local hour
12am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“90% of reviews are 5 Stars”social proof · unsubstantiated
“Removes buildup from scalp to strand”efficacy · unsubstantiated
“Improves effectiveness of stylers”efficacy · unsubstantiated
“No sulfates, parabens, or silicones”ingredient · substantiated
“For all hair types”efficacy · unsubstantiated
“Curl-Approved for 2 Years Running”ranking · unsubstantiated
Products featured
Clarifying Shampoobestseller
Too Shea Conditioner
Deep Conditioner
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.