How Jessicurl built this send β a clean ingredients email shipped as mixed / modular on Tuesday at 6pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off β 12.5 points shallower than the tracked set average of 22.5% (this brand averages 19.1% when it discounts).
Voice warmth 0.73 for Jessicurl vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Loyalty Program
Hero headline
Welcome Very Important Curly!
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
10% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.90
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.85
βWeββYouβ
Expressiveness0.80
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP ALL PRODUCTSβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
26
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing
Day
Tuesday
Local hour
6pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βProducts made without harsh sulfates, silicones, or drying alcoholsβingredient Β· unsubstantiated
βContains loads of natural ingredients so you can always be confident in your curlsβingredient Β· unsubstantiated
βProducts come with 3 scent options including No Fragrance Added for scent sensitivitiesβefficacy Β· substantiated
Products featured
Jessicurl Curl Care Productshero
Kujola
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