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Juice Beauty/Routine Education/email teardown

Build your Stem Cellular routine

How Juice Beauty built this send — a routine education email shipped as mixed / modular on Tuesday at 3pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Juice BeautycampaignPreheader: “Cleanse, treat, moisturize, protect. 15% off all Stem Cellular. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
15% off
Voice warmth
0.55
Sent
Tue · 3pm
Format
Mixed / modular
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 18.8% when it discounts).
  • Voice warmth 0.62 for Juice Beauty vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Routine Education
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Four Steps to Your Daily Glow
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Thu, Jun 25, 2026
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.50
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
3pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “96% reported improved skin bounce”efficacy · unsubstantiated
  • “100% showed increased hydration”efficacy · unsubstantiated
  • “91% reported improved moisture replenishment overnight”efficacy · unsubstantiated
  • “Mineral zinc SPF 30 and instant radiance, dermatologist tested”efficacy · unsubstantiated
  • “Clinically proven skincare”efficacy · unsubstantiated
  • “#1 best-seller”ranking · unsubstantiated
Products featured
  • Stem Cellular 2-in-1 Cleanser
  • Stem Cellular Supergrape Youth Renew Hyaluronic Acid Serum
  • Stem Cellular Anti-Wrinkle Moisturizerbestseller
  • Stem Cellular CC Cream Zinc SPF 30
  • Stem Cellular Anti-Wrinkle Retinol Overnight Serum
  • Stem Cellular Anti-Wrinkle Ceramide Overnight Cream
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.