Juice Beauty / Win Back / email teardown
Remember us? Let us find your SPF. How Juice Beauty built this send — a win back email shipped as product hero on Sunday at 4pm, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Sun, Jun 28, 2026 From: Juice Beauty flow Preheader: “25% off your whole order, June 26 to 28, with code [redacted]. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
How this send compares
25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 18.8% when it discounts).Voice warmth 0.62 for Juice Beauty vs 0.70 across the set — a cooler, more clinical register than the average competitor. 01
Message & creative Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clean Ingredients
Hero headline
Summer Is The Easiest Time To Come Back
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer Mechanic
% off
A percentage off the price — the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
Deadline-led
Expires Sun, Jun 28, 2026
03
Voice & tone Formality 0.40
Casual Formal
Reader focus 0.70
“We” “You”
Expressiveness 0.55
Restrained Exuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action Primary CTA
“FIND YOUR SPF”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing Send type
flow
Flow: win back
07
Claims & products Claims extracted
“Five mineral SPFs, broad-spectrum and built on antioxidant juices” ingredient · unsubstantiated “All mineral zinc oxide” ingredient · unsubstantiated “All gentle enough for sensitive skin” efficacy · unsubstantiated “All protection plus skincare” efficacy · unsubstantiated “Clinically proven skincare” efficacy · unsubstantiated Products featured
PREBIOTIX SPF Glow Moisturizer SPF 30 Oil-Free Moisturizer SPF 30 Tinted Mineral Moisturizer Stem Cellular CC Cream SPF 30 SPF 30 Sport Sunscreen Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from Juice Beauty → All win back emails → All % off offers → Summer kickoff sends →