How Julep built this send — a discount led email shipped as product hero on Friday at 3pm, carrying a 44% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
44% off — 21.5 points deeper than the tracked set average of 22.5% (this brand averages 35.4% when it discounts).
Voice warmth 0.67 for Julep vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
It's Your Time To Sparkle & Shine! | 44% OFF Sitewide
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
44% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Sun, Jul 5, 2026
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
33
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“44% OFF Sitewide”efficacy · unsubstantiated
“Free Gift on Orders $45+ (24/7 Shea Butter Balm Lip Treatment, $15 Value)”guarantee · substantiated
“Free Shipping on US Orders $40+”guarantee · substantiated
“We Ship Worldwide!”efficacy · unsubstantiated
Products featured
It's Balm Full Coverage Lip Crayon
Skip the Brush 2-in-1 Color Stick for Cheeks and Lips
Brow 101 Waterproof Pencil + Tinted Gel
Length Matters Mascara
Eyeshadow 101: Eye Color Enhancing Trio
Eyeshadow 101 Stick Duos
24/7 Shea Butter Balm Lip Treatment in Sheer Joy
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.