kujolaEnter app

Julep/Discount Led/email teardown

July 4th Sale Is On 🧨 Don't Miss Out!

How Julep built this send β€” a discount led email shipped as product hero on Wednesday at 3pm, carrying a 44% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: JulepcampaignPreheader: β€œSave 44% sitewide + get a FREE gift with orders $45+. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
44% off
Voice warmth
0.60
Sent
Wed Β· 3pm
Format
Product hero
How this send compares
  • 44% off β€” 21.5 points deeper than the tracked set average of 22.5% (this brand averages 35.4% when it discounts).
  • Voice warmth 0.67 for Julep vs 0.70 across the set β€” a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
4th of July Sale is Live! | 44% off Sitewide
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02

Offer

Mechanic
% off
A percentage off the price β€” the most common kind.
Depth
44% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Mon, Jul 6, 2026
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
β€œWeβ€β€œYou”
Expressiveness0.65
RestrainedExuberant

Reading grade 6.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œShop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
32
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Wednesday
Local hour
3pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • β€œWhen Pencil Met Gel All-Day Eyeliner”efficacy Β· unsubstantiated
  • β€œBrow 101 Waterproof Pencil + Tinted Gel”efficacy Β· unsubstantiated
  • β€œIt's Balm Full Coverage Lip Crayon”efficacy Β· unsubstantiated
Products featured
  • Eyeshadow 101 CrΓ¨me-to-Powder Eyeshadow Stick
  • When Pencil Met Gel All-Day Eyeliner
  • It's Balm Full Coverage Lip Crayon
  • Skip the Brush 2-in-1 Color Stick for Cheeks and Lips
  • Brow 101 Waterproof Pencil + Tinted Gel
  • Length Matters Mascara
  • 24/7 Shea Butter Balm Lip Treatment in Sheer Joy$15
Kujola

See how your brand compares β€” open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β€” we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.