How Julep built this send โ a discount led email shipped as mixed / modular on Wednesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: JulepflowPreheader: โThanks for being here! Shop now to save on your next order >> อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ โ
Offer
15% off
Voice warmth
0.65
Sent
Wed ยท 7am
Format
Mixed / modular
How this send compares
15% off โ 7.5 points shallower than the tracked set average of 22.5% (this brand averages 35.4% when it discounts).
Voice warmth 0.67 for Julep vs 0.70 across the set โ a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Welcome Gift / New Subscriber Offer
Hero headline
Don't Forget... Your welcome gift will be gone soon! Take an EXTRA 15% off Your Order
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price โ the most common kind.
Depth
15% off
Promo phase
Reminder
A mid-sale nudge โ 'Still on', 'Don't miss'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
โWeโโYouโ
Expressiveness0.60
RestrainedExuberant
Reading grade 6.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โShop Nowโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
No explicit claims detected.
Products featured
Eye Liner Pencilhero
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.