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K18Hair/Routine Education/email teardown

when should I use K18? 🤔 — plus 10% off

How K18Hair built this send — a routine education email shipped as mixed / modular on Thursday at 5pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: K18HairflowPreheader: “Reach your hair goals faster with this quick routine guide ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
10% off
Voice warmth
0.65
Sent
Thu · 5pm
Format
Mixed / modular
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
  • Voice warmth 0.67 for K18Hair vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Routine Education
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
10% off — hair like new*
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.75
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
39
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06

Send timing

Day
Thursday
Local hour
5pm
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “patented K18PEPTIDE™ powers deeper + lasting repair”ingredient · substantiated
  • “results in one 4-minute use”efficacy · unsubstantiated
  • “get 2.5x more all-over volume”efficacy · unsubstantiated
  • “85% less breakage after blow drying”efficacy · unsubstantiated
  • “fresh hair + scalp for up to 3 days”efficacy · unsubstantiated
  • “1 wash removes up to 3 months of brass from hard water”efficacy · unsubstantiated
  • “deeper heat protection than ever before”efficacy · unsubstantiated
Products featured
  • Leave-In Molecular Repair Hair Maskhero
  • PEPTIDE PREP™ Detox Shampoo
  • Molecular Repair Hair Oil
  • DAMAGE SHIELD Protective Shampoo
  • DAMAGE SHIELD Protective Conditioner
  • AirWash™ Dry Shampoo
  • AstroLift™ Reparative Volume Spray
  • HeatBounce Conditioning Heat Protectantnew
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.