How Kaja Beauty built this send — a sms signup email shipped as plain-text on Friday at 7am, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Kaja BeautycampaignPreheader: “Open this email to see how to get it!”
Offer
Free shipping
Voice warmth
0.80
Sent
Fri · 7am
Format
Plain-text
How this send compares
When Kaja Beauty does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.83 for Kaja Beauty vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Sms Signup
Creative format
Plain-text
Founder-note style with little design — reads like a personal email.
Secondary theme
Free Shipping
Hero headline
Want More Savings? Sign Up For Texts!
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$30
Urgency
None
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.15
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.90
RestrainedExuberant
Reading grade 4.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Sign me up”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Join / Get matched
Quiz, membership, or community — 'Take the quiz', 'Join'.
CTA count
7
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
7am
Send type
campaign
One-off campaign
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.