Haven’t joined the Kérastase Club yet? Your 100 points are waiting.
How Kérastase built this send — a social proof email shipped as mixed / modular on Sunday at 4pm, carrying a loyalty points offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: KérastaseflowPreheader: “An exclusive world of perks and curated experiences awaits.”
Offer
Loyalty points
Voice warmth
0.65
Sent
Sun · 4pm
Format
Mixed / modular
How this send compares
Voice warmth 0.64 for Kérastase vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Social proof
Reviews, press, awards, bestsellers, and 'loved by' messaging.
Creative format
Mixed / modular
Secondary: Plain-text
Secondary theme
New launch
New product drops, restocks, and launch moments.
Hero headline
Haven't joined the Kérastase Club yet? Your 100 points are waiting.
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“JOIN THE CLUB”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Join / Get matched
Quiz, membership, or community — 'Take the quiz', 'Join'.
CTA count
30
Multi-CTA layout
Primary destination URL
click.m.kerastase-usa.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing
Day
Sunday
Local hour
4pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Create your account and earn your first 100 points automatically”guarantee · unsubstantiated
“Enter a world of exclusive perks and curated experiences, designed to elevate your hair journey”efficacy · unsubstantiated
Products featured
No products named.
Kujola
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