Unlock a world of exclusive perks and your first 100 points
How Kérastase built this send — a loyalty program email shipped as mixed / modular on Monday at 6am, carrying a loyalty points offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: KérastaseflowPreheader: “Join Kérastase Club today. Learn More>”
Offer
Loyalty points
Voice warmth
0.60
Sent
Mon · 6am
Format
Mixed / modular
How this send compares
Voice warmth 0.64 for Kérastase vs 0.70 across the set — a cooler, more clinical register than the average competitor.
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
33
Multi-CTA layout
Primary destination URL
click.m.kerastase-usa.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing
Day
Monday
Local hour
6am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Experience the transformative, sensorial treatments available exclusively at your Kérastase salon.”efficacy · unsubstantiated
“Earn your first 100 points automatically when you create your account.”guarantee · substantiated
Products featured
Elixir Ultime Hydrating Hair Oilhero
8H Magic Night Hair Serum
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.