Your invite to exclusive perks, gifts, free shipping, and more
How Kérastase built this send — a loyalty program enrollment email shipped as mixed / modular on Wednesday at 6am, carrying a loyalty points offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: KérastaseflowPreheader: “Earn 100 points when you join Kérastase Club today. Learn More>”
Offer
Loyalty points
Voice warmth
0.65
Sent
Wed · 6am
Format
Mixed / modular
How this send compares
Voice warmth 0.64 for Kérastase vs 0.70 across the set — a cooler, more clinical register than the average competitor.
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“JOIN”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Join / Get matched
Quiz, membership, or community — 'Take the quiz', 'Join'.
CTA count
30
Multi-CTA layout
Primary destination URL
click.m.kerastase-usa.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
6am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Earn your first 100 points automatically when you create your account”efficacy · unsubstantiated
“Earn points with every purchase or qualifying action, plus unlock exclusive privileges along the way”efficacy · unsubstantiated
“Experience the transformative, sensorial treatments available exclusively at your Kérastase salon”efficacy · unsubstantiated
Products featured
Kérastase Shampoos
Kérastase Conditioners
Kérastase Oils & Serums
Kujola
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