How KEVYN AUCOIN built this send — a win back with discount email shipped as mixed / modular on Wednesday at 4pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
Voice warmth 0.65 for KEVYN AUCOIN vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Win Back With Discount
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Cult Classics / Bestseller Framing
Hero headline
Reunite with The Cult Classics
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
$50
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“REDEEM NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
4pm
Send type
flow
Flow: win back
07
Claims & products
Claims extracted
“Cult Classics”social proof · unsubstantiated
Products featured
Blush/Highlighter Compactbestseller
The Volume Mascarabestseller
Eye Shadow Palettebestseller
Makeup Brushesbestseller
Kevyn Aucoin Makeup Bag
Kevyn Aucoin Gift Card
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.