How KilgourMD built this send — a clinical results email shipped as editorial / long-form on Sunday at 3pm, carrying a 5% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: KilgourMDcampaign
Offer
5% off
Voice warmth
0.55
Sent
Sun · 3pm
Format
Editorial / long-form
How this send compares
5% off — 17.5 points shallower than the tracked set average of 22.5% (this brand averages 31.6% when it discounts).
Voice warmth 0.57 for KilgourMD vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clinical Results
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Routine Education
Hero headline
Can KilgourMD help with GLP-1 hair loss?
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
5% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.35
RestrainedExuberant
Reading grade 11.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop The KilgourMD System”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing
Day
Sunday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“The KilgourMD system was designed to address the scalp conditions that affect follicle health—helping ease inflammation, oxidative stress, and the disruption of the growth cycle.”efficacy · unsubstantiated
“Formulated for Women Rooted in Dermatology”ingredient · unsubstantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.