How KilgourMD built this send β a social proof email shipped as user-generated on Saturday at 3pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When KilgourMD does discount it averages 31.6% off β 9.0 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.57 for KilgourMD vs 0.70 across the set β a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Product hero
Secondary theme
Clinical Results
Hero headline
Does this work for someone like me?
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email β no discount or incentive.
Depth
β
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
βWeββYouβ
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βShop Janel's Routineβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing
Day
Saturday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βI have a ton of new baby hairs that started showing up between 6β8 weeks of consistent use.βefficacy Β· unsubstantiated
βThe Shampoo & Conditioner has helped my hair feel thicker and softer.βefficacy Β· unsubstantiated
βNoticed changes around 2β3 months.βefficacy Β· unsubstantiated
βFormulated for Women Rooted in Dermatologyβingredient Β· unsubstantiated
βJanel is a real KilgourMD customer. She received no compensation for sharing her experience.βsocial proof Β· substantiated
Products featured
The Dual-Action Scalp Serum Systemhero
The Prevention Scalp Serum
The Treatment Scalp Serum
The Shampoo & Conditioner
Kujola
See how your brand compares β open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.