Hair loss is a skin issue before it’s a hair issue.
How KilgourMD built this send — a clinical results email shipped as product hero on Friday at 7am, carrying a 49% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: KilgourMDcampaignPreheader: “It’s time to treat it that way.”
Offer
49% off
Voice warmth
0.55
Sent
Fri · 7am
Format
Product hero
How this send compares
49% off — 26.5 points deeper than the tracked set average of 22.5% (this brand averages 31.6% when it discounts).
Voice warmth 0.57 for KilgourMD vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clinical Results
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Routine Education
Hero headline
Hair loss is a skin issue before it's a hair issue.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
49% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 10.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop the System”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing
Day
Friday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“95% of participants saw results by week 6—including decreased shedding and the development of baby hairs.”efficacy · substantiated
“214% increase in hair growth and 10,200+ new hairs in clinical trials by day 90.”efficacy · substantiated
“If you don't see improvement in the first 90 days, we'll send your money back.”guarantee · substantiated
“Formulated for Women, Rooted in Dermatology.”ingredient · unsubstantiated
Products featured
The Prevention Scalp Serumhero
The Treatment Scalp Serumhero
KilgourMD Shampoo
KilgourMD Conditioner
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.