How KilgourMD built this send — a clinical results email shipped as editorial / long-form on Wednesday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 31.6% when it discounts).
Voice warmth 0.57 for KilgourMD vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clinical Results
Creative format
Editorial / long-form
Secondary: Mixed / modular
Secondary theme
Routine Education
Hero headline
Regrowth Starts Where Thinning Does — At the Scalp
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.45
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.40
RestrainedExuberant
Reading grade 10.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop the System”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing
Day
Wednesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“The scalp ages nearly 10x faster than your face during menopause”efficacy · unsubstantiated
“Dr. James Kilgour is a Stanford-trained, board-certified dermatologist”ingredient · substantiated
“If you don't see improvement in the first 90 days, we'll send your money back”guarantee · substantiated
“Subscribe for up to 49% on every order”efficacy · unsubstantiated
“Formulated specifically for hormonal hair loss in women”efficacy · unsubstantiated
Products featured
The KilgourMD Bundlehero
The Prevention Scalp Serum
The Treatment Scalp Serum
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.