How KilgourMD built this send — a clinical results email shipped as editorial / long-form on Sunday at 7am, carrying a 49% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: KilgourMDcampaignPreheader: “Real results, in the words of our customers.”
Offer
49% off
Voice warmth
0.70
Sent
Sun · 7am
Format
Editorial / long-form
How this send compares
49% off — 26.5 points deeper than the tracked set average of 22.5% (this brand averages 31.6% when it discounts).
Voice warmth 0.57 for KilgourMD vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clinical Results
Creative format
Editorial / long-form
Secondary: User-generated
Secondary theme
Social Proof
Hero headline
They couldn't believe it either → Real results, in the words of our customers.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
49% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing
Day
Sunday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“214% increase in hair growth by Day 90 in an independent clinical trial”efficacy · substantiated
“Save up to 49% on every order when you subscribe”efficacy · unsubstantiated
“Formulated for Women, Rooted in Dermatology”ingredient · unsubstantiated
“Customer review: new hair growth in places not seen in 15 years after ~6 weeks”social proof · unsubstantiated
“Images from an independent clinical study measuring growth in 43 women”efficacy · substantiated
Products featured
The KilgourMD Bundle (Treatment + Prevention Scalp Serum)$138hero
The Treatment Scalp Serum
The Prevention Scalp Serum
Kujola
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