How KilgourMD built this send — a clinical ingredients email shipped as editorial / long-form on Tuesday at 7am, carrying a 49% $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: KilgourMDcampaignPreheader: “And the story behind their formulation..”
Offer
49% off
Voice warmth
0.75
Sent
Tue · 7am
Format
Editorial / long-form
How this send compares
49% off — 26.5 points deeper than the tracked set average of 22.5% (this brand averages 31.6% when it discounts).
Voice warmth 0.57 for KilgourMD vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clinical Ingredients
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Founder Story
Hero headline
Created by a Dermatologist For the Patient Who Mattered Most
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
49% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 10.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop KilgourMD”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing
Day
Tuesday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Redensyl® behind a 214% increase in hair growth in clinical studies”efficacy · unsubstantiated
“Capixyl® reduced inflammation by 48% while increasing hair density by 79% in four months”efficacy · unsubstantiated
“Capixyl® outperformed minoxidil by 81%”efficacy · unsubstantiated
“Procapil® improved follicle blood flow by 121% while reducing hair loss by 58%”efficacy · unsubstantiated
“AnaGain™ extended the growth phase by up to 78% and reduced the resting phase by 34%”efficacy · unsubstantiated
“15+ clinical-strength actives, each selected for a specific role in scalp health and hair growth”ingredient · unsubstantiated
“All delivered through a patent-pending liposomal system designed for deeper absorption”ingredient · unsubstantiated
“Dr. James Kilgour is a Stanford-trained, board-certified dermatologist”ingredient · substantiated
Products featured
The KilgourMD Bundle (Treatment + Prevention Scalp Serum)hero
The Treatment Scalp Serum
The Prevention Scalp Serum
Kujola
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