How Kind Science built this send — a clinical results email shipped as product hero on Tuesday at 7pm, carrying a 25% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 25.0% when it discounts).
Voice warmth 0.71 for Kind Science vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Clinical Results
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Exclusive Offer
Hero headline
Visibly Reduced Wrinkles
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
25% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Claim Your Exclusive Offer!”
Destination
Product page
Links straight to a single product.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06
Send timing
Day
Tuesday
Local hour
7pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Improves the look of wrinkles and visibly firms skin in 4 weeks*”efficacy · substantiated
“Refreshes tired-looking skin in 8 hours*”efficacy · substantiated
“Instantly doubles hydration and helps brighten skin*”efficacy · substantiated
“60 Day Money Back Guarantee”guarantee · substantiated
Products featured
Overnight Repair$78hero
Deluxe Kit$60bestseller
Gentle Cleanser
Micro Exfoliant+
Firming Serum
Neck Treatment
Hydration Cream
Kujola
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